ADMIXER advertising network combines high-quality inventory and aims to build an easy and efficient interaction between the supply and demand sides

Banner advertising is a classic in the world of digital. It allows ad placement in both: standard size (300*250) and non-standard formats like Catfish or Floating.

Admixer Adversting Network unites more than 1000 websites providing scalable advertising possibilities for the wide range of marketing tasks. E.g. it can be used either to run high-reach campaigns at scale or low-budget niche ones.

The ads can be bought in several options:

• on a specific website or group of websites at once
• on one of 20 thematic website bundles: e.g. “Mothers”, “Business and Finance” or “Millennials”
• on all websites of the network using the “Run of Network” principle or using re-marketing listsна конкретном сайте или группе сайтов

Non-standard banners are effective advertising formats which mostly exclude banner blindness and engage users to interact with ads. The most popular non-standard banners are:

• Cube
• Flip Expand
• Floor Ad
• Mobile: Scratch, Mobile Parallax, Mobile Shake, Swipe, etc.

Another format ‘Branding’ (or according to the IAB, Integrated Content) is the biggest native format with the highest viewability – about 90%.

Dynamic branding from ADMIXER can be purchased with CPM model. Hence it is possible to control the impression frequency cap within one or several websites. With dynamic branding, one can have both visual effect and cost-effectiveness.

ADMIXER video network provides access to the most popular inventory with a variety of video formats.

The largest online cinemas and local publishers provide inventory for video ads placement in several formats:

• in-stream – showing ads in the video player before the start of a video content on leading video websites
• video in-page (out-stream) – the player with a video ad that is integrated into non-video content
• all-roll – short 6-second video placed in all available advertising zones
• non-standard video formats – integrating video into non-standard formats such as catfish or multi-panel banner

Smartoo is an advertising network for connected TV devices that allows placing video ads in VOD on Smart-TVs and set-top-boxes. Smartoo unites more than 20 local and international video applications that reach more than 4,8 million people monthly.

CTV video ads unite the best features of online video and linear TV:

• high HD/SD quality
• high-quality content (non-UGC), including TV content
• high level of view-through rate and viewability (90-100%)
• low level of advertising noise
• young and well-off audience

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Digital Audio ad format combines many websites with audio content such as:

• digital radio stations
• podcasts
• streaming services

Audio ads can be bought either on a specific website or via a bundle placement. Audio ad bundle reaches a wide audience of 2 million people per month. Pre-roll audio format is used for placement. It provides 90% listening-through rate due to the fixed first position before the start of radio station broadcast.

Now Digital OOH & Indoor sites can be bought programmatically via Admixer.DSP. This provides a unique opportunity of buying different media types in one window.

DSP provides a wide range of DOOH ads settings such as target by location, time, or weather; different formats as static banners, videos, and interactive ads.

DOOH ads can be placed on:

• outdoor sites – digital panels in Kyiv and Ukraine that are reaching quite wide audience
• indoor sites in locations such as airports, malls, etc. with more narrow and precise reach and interactive possibilities

Wi-fi advertising is a full-screen format with 100% viewability. It appears on the device screen when the user is connecting to a public Wi-fi. Using this format advertisers can get access to a high-quality and precise audience. While users benefit from getting access to the free Internet as a reward for watching ads.

Moreover, advertising placement on a Wi-fi network is the best alternative in terms of local geo-targeting.

Available Wi-fi ad formats are:

• banner advertising
• video advertising
• slider
• interactive formats and even built-in mini landing pages